Brought to you by Tissue Analytica in collaboration with NC State University and TAPPI

Sustainability, Performance, Risks & Opportunities in Times of Pandemic

Online Conference

January 12-14, 2021

09:00 am - 01:00 pm EST 

The 2021 Tissue Conference “Sustainability, Performance, Risks & Opportunities in Times of Pandemic” will be online with a convenient schedule for participants from North America, Latin America, and Europe.  Our agenda has been tailored to discuss advances in tissue research led by top universities across the world. Presentations will focus on the outlook for the industry for 2021, advances in fiber and furnish development and performance, efforts toward fiber reduction, scientific discussion on the true sustainability of hygiene tissue products, and sustainability metrics. The Tissue Pack Innovation Lab at NC State University will also showcase the annual Tissue Analytics and Benchmarking.  


Who Should Attend?

This event is the perfect place to learn and network. Our past events have brought nearly 200 attendees (85% producers).  


This is how you will benefit:

Come to learn about new processes to reduce cost.

Process engineers

Learn strategies to reduce cost and trends affecting the profitability of your organization

Business controllers

Listen to researchers and practitioners about strategies to reduce cost and isolate market effects.


Understand the dynamics driving market trends and consumption patterns and how to link those to efficient capital investment.

Directors and VP's

Learn how the market is evolving in North America by listening to top-notch market research analyses on product performance and pricing on the shelf. Also, learn how to profit from sustainability.  

Marketing/Product developers 

Learn about fiber development, strategies to maintain/improve product performance while minimizing cost, and sustainability in the industry.

Tissue Technologist 

Topics of discussion

Tissue Conference 2021 is based on four core topics for discussion


Market trends and manufacturing landscape

  • Global megatrends & global dynamics

  • Perspectives of the tissue business across different regions

  • China's ban on recycled paper

  • Transformation towards e-commerce

  • Change in the landscape of fibers


Sustainable labels, alternative fibers, brown vs. white fibers, recycled fibers vs. virgin fibers

  • Sustainability “marketing”, performance & pricing: evidence from the field

  • Brown vs. white & recycled vs. virgin

  • Alternative fibers in tissue manufacturing

  • Economics of flexible fiber sourcing

Fiber and Furnish Development

Strategic Fiber Use, Fiber Upgrade, and Functionalized Tissue Products

  • Fiber development

  • Strategies for fiber reduction in tissue manufacturing

  • Product performance in cash and carry & discount store brands vs. national brands

  • Nanomaterials for tissue products and hygiene industry

  • Antibacterial tissue

Tissue Technology

Tissue Machine Manufacturing and Drying Technologies

  • Future of drying technologies

  • Industry manufacturing 4.0

  • Artificial intelligence



The 2021 Tissue Conference will feature three technical workshops taught by acclaimed keynote speakers: 

The Evolution of Tissue Manufacturing Technologies


Lee W. Reisinger (ReiTech Incorporated)

The Laws of Physics Governing Tissue Properties


Joel Pawlak (NCSU)

Understanding Fibers' Potential to Develop Flexible Sourcing Programs


Tiago de Assis (Kemira)

Franklin Zambrano (NCSU)

Ronalds Gonzalez (NCSU)

Confirmed Speakers

Tiago de Assis 

Research Scientist Pulp and Paper


Tony Lewis

Global Product Manager

Digital Solutions 

Flávia Pinto Morais

PhD Student in Fiber Materials 

University of Beira Interior, Portugal

Lee W. Reisinger

Tissue Machine Expert

ReiTech Inc., USA

Claudio J Munoz

Director of Marketing Americas

Körber Business Area Tissue

Marc Robinson
Vice President of Trade Relationships
Global Tissue Group

Lokendra Pal

Professor Advanced Biomaterials

NC State University

Franklin Zambrano

PhD student Researching Hygiene

Tissue at NC State University 

Marty Daniel

Product and Market Development Manager


Soile Kilpi

Head of AFRY Management Consulting

North America

Orlando Rojas

Professor at The University of British Columbia and Canada Excellence

Research Chair

Ronalds W. Gonzalez

Faculty Conversion Economics &  Sustainability, 

North Carolina State University


Donato Giorgio

Global President Manufacturing


Lucas Lopez

VP of Marketing Grupo Familia


Vince Reese

CEO Cardinal Tissue


Richard Phillips

Executive in Residence at NC State University,  Former Global Senior VP Technology at International Paper 

Heloisa Ramires

Product Development Manager at Suzano Brazil 

Hasan Jameel

Professor Pulp & Tissue Furnish

at NC State University

Joel Pawlak

Professor Paper Physics at

NC State University

Ellen Chen

Research Analyst Specialized in US Home and Technology Market at Euromonitor

Luis Felix

Researcher at RISE


Saurabh Kumar

Project Engineer Recycling,

Deinking & Fractionation

at Centre Technique Du Papier, France

Jérémie Viguié 

Research Engineer at Centre Technique Du Papier, France

Alexander Grüner

Global Marketing and Business Development Manager, Emtec

Denise Vivas

Vice President E-Commerce

Essity North America

Stefano Spinelli

Director of Product Management



Matt Elhardt

VP Sales

Fisher International 


 Tissue Conference 2019 

Fiber Development & Sustainability for Value Creation in the Tissue Industry









 Tissue Day 2018

Fiber Development, Sourcing, Trends & Innovation











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